Helvetica and the New York City Subway System

The Art Directors Club of Tulsa and the Philbrook Museum of Art present
Helvetica and the New York City Subway System
An illustrated talk by Paul Shaw

Thursday, October 20, 2011

There are many strange sights on the New York City subway… but one that has nagged type nerds for decades is the hodgepodge of lettering styles on the signage! Delve into the rich history of the sign system with Paul Shaw—award-winning designer, historian and author of Helvetica and the New York City Subway System. Explore how typographic order triumphed over visual chaos under New York City streets, and discover the larger histories of transportation signage, the design firm Unimark International, and the typefaces Standard and Helvetica.