From the Archives no. 26—Helvetica and Univers addendum
Indra Kupferschmid was in New York today and we had lunch. She provided me with a document that indicates that the idea for renaming Neue Haas Grotesk as Helvetica did not originate with Walter Cunz as the Mergenthaler Linotype advertisment states but with Heinz Eul, a sales manager at D. Stempel AG. (Eul gave the document to Erik Spiekermann who kindly provided a scan of it to Indra.) The story is told in Helvetica Forever: The Story of a Typeface …
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