From the Archives no. 26—Helvetica and Univers

During a visit to the Herb Lubalin Study Center at Cooper Union I flipped through some early issues of U&lc. In the first issue (vol. 1, no. 1 1974) I came across a three-page advertisement from Mergenthaler Linotype (labeled an article by them) in which the first page (p. 43) was devoted to an announcement of two new weights of Helvetica. Entitled “Everything you ever wanted to know about Helvetica—but were afraid to ask” (a nod to the popular book Everything …
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