“L’Afficheur” by Edmé Bouchardon
W.A. Dwiggins was not always an original illustrator or ornamentalist. He copied the work of Pillement, Flaxman, Choffard, Callot and Bouchardon among others. Not only did his clients—most notably Daniel Berkeley Updike—ask him to copy the work of these artists and illustrators of the past, but sometimes he did so on his own initiative. One such instance is a paper sample insert designed for International Covers*, a Chemical Paper Company brand.
The insert, titled “Old Fashioned Advertising & …