Addendum to Tutorial no. 2—Steinberg and Steinweiss
“The work I did for Saks is one of the very few pieces of lettering I’ve done that approaches calligraphic formality … and yet, no, that was not its intent. My direction from my clients, Michael Bierut at Pentagram, and Saks was to find a midway between the very formal Spencerian script of the Saks logo, and the energy of Saul Steinberg’s scrawl. It was meant to be vector smooth, but casual with an over-the-top freneticism of ‘wanting it.’ A …
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