Paul Shaw Letter Design

Blue Pencil

Blue Pencil is a “slog”: a slow blog. It does not get updated daily or even on a regular schedule. Instead, it gets updated when there is something of value to be posted. Postings often take a long time to prepare and appear at intervals of a few weeks or even months. Sometimes there is a flurry of postings within the span of a few days. Blue Pencil may be unpredictable in its frequency, but not in its purpose. Blue Pencil is fiercely dedicated to the 3Rs: research, reading and writing.

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15 December 2012

Blue Pencil no. 26—Zapfiana no. 4: The Typefaces of Gudrun Zapf-von Hesse

After completing Zapﬁana no. 3 it seemed only right that Gudrun Zapf-von Hesse* (b. 1918), Hermann Zapf’s wife and a talented type designer in her own right, be given the same treatment. Unfortunately, the literature on her is much slighter than that on her husband. There is are only two sources of signiﬁcant length, one that focuses on her alone and one on the two Zapfs; and then there is one slender publication about the both of them. None of …
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14 December 2012

Blue Pencil no. 25—A last word on About More Alphabets

Jerry Kelly has emailed me (12 December 2012) with a response to Blue Pencil no. 24 but also with a request not to post his comments. Although I will honor his request not to quote him or his email I will respond to two of his assertions. First, he claims that Comenius Antiqua had oldstyle ﬁgures and suggests I look at the Berthold Exklusiv specimen. Although I am not sure which specimen from Berthold he has in mind, my copy …
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14 December 2012

“Who Made That? (Subway Signage)”—Who Knows?

“Who Made That? (Subway Signage)” by Pagan Kennedy, in The New York Times Magazine for 9 December 2012 (p. 30), discusses the signage of the New York City subway system that Unimark developed between 1966 and 1970. I was contacted for information for the short article, speciﬁcally about Helvetica as the iconic typeface of the system. I tried to explain the complicated history of the system’s use of Standard (Akzidenz Grotesk) and Helvetica; and to distinguish the contributions of …
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12 December 2012

Blue Pencil no. 24—Jerry Kelly response to Blue Pencil no. 23

Jerry Kelly has emailed me about Blue Pencil no. 24. Here is his commentary with my responses.

While it was good to see Paul Shaw acknowledge that “Kelly is right,” “Kelly is absolutely right,” “Kelly is making a subtle but important distinction,” “mea [Shaw] culpa,”; etc., about many errors I pointed out in his review of “About More Alphabets,” I’m afraid that his response to me introduced yet more errors.

[I did acknowledge errors in Blue Pencil no. 23 but three times …
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7 December 2012

Blue Pencil no. 23—Jerry Kelly response to Zapfiana no. 1

Jerry Kelly responded on 5 December 2012 with this email detailing alleged errors in my recent Zapﬁana no. 1 post. I have annotated his email (adding text to his excerpts from my post to make the context clearer), indicating where he is right and where I believe I am. The errors that he found in my post have been corrected.
Paul;
Truthfully, I did not want to spend too much time on a lengthy correction of the erroneous information in what you …
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2 December 2012

Blue Pencil no. 21—Zapfiana no. 2: What Our Lettering Needs

Cover of What Our Lettering Needs by Rick Cusick (2011). Design by Rick Cusick.
What Our Lettering Needs: The Contribution of Hermann Zapf to Calligraphy & Type Design at Hallmark Cards
Rick Cusick
Rochester: RIT Cary Graphic Arts Press, 2011
136 pp.
6.75 x 10 in.
softcover
$24.95
http://carypress.rit.edu/subject/calligraphy
introduction by Sumner Stone
designed by Rick Cusick
set in Crown Roman and Italic
full color

What Our Lettering Needs: The Contribution of Hermann Zapf to Calligraphy & Type Design at Hallmark Cards by Rick Cusick, a Hallmark “lifer”, is also published by the …
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2 December 2012

Blue Pencil no. 22—Zapfiana no. 3: Works and Typefaces

The publication of About More Alphabets by Jerry Kelly spurred me to create this third Zapﬁana post which lists books by and about Hermann Zapf and typefaces by him (as well as pirated copies by others). The latter is, unfortunately, incomplete as gathering information on them has been very difﬁcult. But it is a task that needs to be done.
Last updated 13 December 2012.
ZAPFIANA
This is a list of the most important texts by and about Hermann Zapf arranged in chronological …
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1 December 2012

Blue Pencil no. 20—Zapfiana no. 1: About More Alphabets

Title page spread, About More Alphabets (2011). Typography by Jerry Kelly.
About More Alphabets
Jerry Kelly and Robert Bringhurst
Rochester: The Typophiles and RIT Cary Graphic Arts Press, 2011
Typophile Chap Book New Series no. 3
112 pp.
4.5 x 7 in.
$35
http://carypress.rit.edu/publications/books/about-more-alphabets.html
[updated 7 December 2012 to reflect corrections pointed out by Jerry Kelly]
Hermann Zapf (b. 1918), widely considered to be one of the preeminent type designers of the 20th century, has continued to design new typefaces and revise earlier ones in the 21st century. His career …
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26 September 2012

Book Review—Type Revivals

Title page, Type Revivals
Type Revivals: What are they? Where did they come from? Where are they going?
Jerry Kelly
New York: The Typophiles, 2011
Typophile Monographs New Series no. 27
Based on a talk given at the ATypI congress in St. Petersburg, Russia 2008
Design & typography by Jerry Kelly. Set in Adobe Garamond Premier types.
16 pp. 6″x9″. Black and white; illustrated. 300 copies printed.
Blue Pencil has not previously tackled monographs or articles, but there is no reason that they should fall outside of its …
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26 March 2012

Blue Pencil no. 19—Helvetica and the New York City Subway System

New York City Transit Authority Graphics Standards Manual p. 45 “Color-coding 1 11/16" discs”
Wade Penner recently wrote to point out that, “the order of the discs on the cover [of Helvetica and the New York City Subway System] does not match the 1970 Graphic Standards manual [sic], alphabetically GG comes before HH.” He is absolutely right and I am surprised that no one has brought this to my attention before. But even more surprising is that no one …
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11 January 2012

Blue Pencil no. 19—Lettering by Andrew Haslam

Lettering: A Reference Manual of Techniques
Andrew Haslam
with photographs by Daniel Alexander
London: Laurance King Publishing, 2011
produced by Central Saint Martins Book Creation
design and diagrams by Andrew Haslam
jacket design by Jason Ribeiro based on an idea by Andrew Haslam
senior editor: Peter Jones
picture research: Suzanne Doolin and Andrew Haslam
copy editor: Melanie Walker
240 pp.
hardcover with jacket
8.25 x 10.625
full color photographs
Jacket for Lettering; design by Jason Ribeiro based on an idea by Andrew Haslam
This dissection of Lettering includes an assessment of each of the …
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28 December 2011

Blue Pencil no. 18—Arial addendum postscript from John Downer

John Downer has responded to my discussion of his essay “Call It What It Is”. He believes that I misinterpreted his words. Here is his rejoinder. (My original comments are in quotation marks followed by John’s responses.)
“Downer does not use the term pirated but counterfeit is surely the same.” The word “pirated” was consciously avoided not because there wasn’t room for it, but because I did not mean that only a counterfeited font can qualify as a pirated font. …
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1 December 2011

From the Archives no. 26—Helvetica and Univers addendum

Indra Kupferschmid was in New York today and we had lunch. She provided me with a document that indicates that the idea for renaming Neue Haas Grotesk as Helvetica did not originate with Walter Cunz as the Mergenthaler Linotype advertisment states but with Heinz Eul, a sales manager at D. Stempel AG. (Eul gave the document to Erik Spiekermann who kindly provided a scan of it to Indra.) The story is told in Helvetica Forever: The Story of a Typeface …
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30 November 2011

From the Archives no. 26—Helvetica and Univers

During a visit to the Herb Lubalin Study Center at Cooper Union I flipped through some early issues of U&lc. In the ﬁrst issue (vol. 1, no. 1 1974) I came across a three-page advertisement from Mergenthaler Linotype (labeled an article by them) in which the ﬁrst page (p. 43) was devoted to an announcement of two new weights of Helvetica. Entitled “Everything you ever wanted to know about Helvetica—but were afraid to ask” (a nod to the popular book Everything …
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9 November 2011

Tutorial no. 7—Making a g

I was invited by Bill Moran to take part in Wayzgoose 2011 at the Hamilton Wood Type Museum in Two Rivers, Wisconsin this past weekend. I demonstrated calligraphy on Friday and provided an introduction to Western writing with the broad-edged pen to participants on Saturday. During my Friday demonstration I began making a series of lowercase gs and Laura Lewis managed to capture a small part of my writing on video. Although it is only a snippet it does manage …
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9 November 2011

Blue Pencil no. 18—Arial addendum no. 4

I recently received an email from Robin Nicholas, Monotype’s Head of Typography in the United Kingdom, shedding more light on Monotype’s attempt in the 1950s to redesign Monotype Grotesque to satisfy the needs of German and Swiss customers:
The saga of these fonts [three “New Grotesque” fonts] was rumbling on when I joined the TDO [Monotype’s Type Drawing Ofﬁce] in 1965, although I did not get directly involved. It began in 1956 with a request from German and Swiss customers …
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