What you will learn at CalRBS History of Type in August 2022—no. 2

I will be teaching the history of type at California Rare Book School (CalRBS) August 8–12, 2022. The 5-day intensive class will be based at the Letterform Archive in San Francisco. Along with lectures, discussions, and hands-on examination of typographic artifacts and materials at the Archive there will be field trips to other Bay Area institutions to look at books, broadsides, and more. The class will be small (7 to 12 people).

Here are 10 things you will learn in the class:
1. why Helvetica is not the most popular typeface in the world
2. why Swiss designers avoided Helvetica
3. why Helvetica is not the most readable typeface
4. why Helvetica became popular and famous
5. why people love Helvetica
6. why people hate Helvetica
7. why Univers is better than Helvetica
8. why Akzidenz Grotesk is better than Helvetica
9. why Neue Haas Grotesk is better than Helvetica
10. why Helvetica is better than Neue Helvetica