What you will learn at CalRBS History of Type in August 2022—no. 19

I will be teaching the history of type at California Rare Book School (CalRBS) August 8–12, 2022. The 5-day intensive class will be based at the Letterform Archive in San Francisco. Along with lectures, discussions, and hands-on examination of typographic artifacts and materials at the Archive there will be field trips to other Bay Area institutions to look at books, broadsides, and more. The class will be small (7 to 12 people).

Here are 10 things you will learn in the class:
1. why Bitstream fonts have generic names like Swiss 721
2. why typefaces from International Typeface Corporation all have an ITC prefix
3. why FontShop typefaces have an FF prefix
4. why Neue Helvetica is listed on font menus as Helvetica neue
5. why Zapf designed a typeface called Palatino Linotype
6. why all typefaces named Bodoni were not designed by Giambattista Bodoni
7. why Neue Haas Grotesk was renamed Helvetica
8. why Roissy was renamed Frutiger
9. why Michelangelo was renamed Palatino nova Titling
10. why Manson was renamed Mason