What you will learn at CalRBS History of Type in August 2022—no. 10

I will be teaching the history of type at California Rare Book School (CalRBS) August 8–12, 2022. The 5-day intensive class will be based at the Letterform Archive in San Francisco. Along with lectures, discussions, and hands-on examination of typographic artifacts and materials at the Archive there will be field trips to other Bay Area institutions to look at books, broadsides, and more. The class will be small (7 to 12 people).

Here are 10 things you will learn in the class:
1. why typefaces have names like Arrighi, Palatino, Cataneo, and Cresci
2. why typefaces have names like Oldstyle no. 7, Modern no. 20, Egyptian 505, Fetish no. 338,  Garamond no. 3, and Univers 55
3. why typefaces have names like Cairo, Memphis, Pharaon, Giza, and Karnak
4. why typefaces have names like Clearface, Clearview, and ClearType
5. why typefaces have names like Gotham, Chicago, Oakland, and Stockholm
6. why typefaces have names like Donatello, Ghiberti, Cezanne, and Giacometti
7. why typefaces have names like Mrs. Eaves, Mr. Blaketon, and Mister K
8. why typefaces have names like Marconi, Edison, Kepler, Humboldt, and Bell
9. why typefaces have names like Ellington, Strayhorn, Satchmo, Mezz, and Dizzy
10 why typefaces have names like Dante, Shakespeare, Whitman, and Mencken