Blue Pencil no. 42—The Phaidon Archive of Graphic Design: Contents

Since Phaidon failed to include a table of contents in the booklet accompanying The Phaidon Archive of Graphic Design (London: Phaidon Press Limited and New York: Phaidon Press, Inc., 2012), I have decided to perform that public service for those who have bought the box. I have listed the cards in ID order as they appear in the box when shipped. For each ID number I have indicated the title, designer and date of the item as rendered by Phaidon. I have made no spelling or factual corrections, though I have italicized the titles of books and periodicals. Finally, I have added the names of the authors of each entry. This will enable the contents to act as a reverse directory to the list I previously posted of authors and their contributions to the Archive.

A [1377–1798]
A002 Gutenberg Bible (Johann Gutenberg, c.1453–1455) | Ina Saltz
A003 Nuremberg Chronicle (Michael Wolgemut, Wilhelm Pleydenwurff and Albrecht Dürer, 1493) | Jody Boehnert
A004 Bembo (Francesco Griffo, 1495) | Helena Michaelson
A005 Hypnerotomachia Poliphili (Aldus Manutius, 1499) | Chris Brown
A006 Lo Presente Libro (Giovanantonio Tagliente, 1524) | Simon Bell
A007 Garamond (Claude Garamond, 1530 | Caroline Archer
A008 Mercator Projection (Gerardus Mercator, 1569) | Daniel West
A009 Orbis Sensualium Pictis (Johannes Amos Comenius, 1658) | Katherine Gillieson
A010 Caslon (William Caslon, 1734) | Ina Saltz
A011 Musical Notation (five-line stave) (unknown, c.1750) | Carol Choi
A012 L’Encyclopédie (Denis Diderot, Jean Le Rond d’Alembert and Louis-Jacques Goussier, 1752–1772) | Véronique Vienne
A013 Join, or Die (Benjamin Franklin, 1754) | Liz McQuiston
A014 Baskerville (John Baskerville, 1757) | Ina Saltz
A015 Life and Opinions of Tristram Shandy (Laurence Sterne, 1759–1767) | Anonymous
A016 Manuel Typographique (Pierre-Simon Fournier le jeune, 1764) | Helena Michaelson
A017 Didot (Firmin Didot, c.1784) | Ina Saltz
A018 Commercial and Political Atlas (William Playfair, 1786) | Paul Dobraszczyk
A019 Songs of Innocence and of Experience (William Blake, 1789–1794) | Alan Rapp
A020 Man of Letters, or Pierrot’s Alphabet (unknown, 1794) | Alan Rapp
A021 Bodoni (Giambattista Bodoni, 1798) | Ina Saltz

B [c. 1800 to 1899]
B001 Printers’ Fist (various, c.1800) | Caroline Archer
B002 Bill Posters (various, c.1800–1900) | Mike Esbester
B003 Pie Chart (William Playfair, 1801) | Katherine Gillieson
B004 Manga (Katshusika Hokusai , 1814–1878) | Laura Ayett
B005 Braille (Louis Braille, 1829) | Alison Barnes
B006 Morse Code (Samuel Finley Breese Morse, 1838) | Alison Barnes
B007 Punch (Mark Lemon et al, 1841–2002) | Paul Dobraszczyk
B008 Bradshaw’s Monthly Railway Guide (George Bradshaw, 1841–1961) | Mike Esbester
B009 Clarendon (Robert Besley, 1845) | Emily McVarish
B010 Physikalischer Atlas (Heinrich Berghaus, 1845, 1848) | Sony Devabhktuni
B011 The Elements of Euclid (Oliver Byrne, 1847) | Katherine Gillieson
B012 Fette Fraktur (Johann Christian Bauer, 1850) | Frank DeRose
B013 The Grammar of Ornament (Owen Jones, 1856) | Anne Odling-Smee
B014 Napoleon’s March (Charles Joseph Minard, 1861) | Daniel West
B015 Snellen Chart (Herman Snellen, 1862) | Alison Barnes
B016 The Red Cross (Dr. Louis Appia and Gen Henri Dufour, 1863) | Nick Bell
B017 Alice’s Adventures in Wonderland by Lewis Carroll (Sir John Tenniel, 1865) | Anne Odling-Smee
B018 Rizla (unknown, 1866) | Lawrence Zeegen
B019 Periodic Table of Elements (Dmitri Mendeleev, 1869) | Aaron Seymour
B020 Japanese Flag (unknown, 1870) | Nick Bell
B021 Orphée aux Enfers (Jules Chéret, 1874) | Graham Twemlow
B022 Venn Diagram (John Venn, 1886) | Anne Odling-Smee
B023 Coca-Cola (Frank Mason Robinson, 1886) | Riikka Kuittinen
B024 International Code of Symbols and International Maritime Flags (unknown, 1887) | Alan Rapp
B025 General Electric (unknown, c.1890) | Natalia Ilyin
B026 Calaveras (José Guadalupe Posada, c.1890–1913) | Liz McQuiston
B027 Aristide Bruant (Henri de Toulouse-Lautrec, 1892–1893) | Graham Twemlow
B028 Follies Bergère—Fleur de Lotus (Jules Chéret, 1893) | Graham Twemlow
B029 The Yellow Book (Aubrey Beardsley, 1894) | Riikka Kuittinen
B030 Tournée du Chat Noir (Théophile-Alexandre Steinlen, 1894) | Zoe Whitley
B031 The Chap-Book (William H. Bradley, 1894–1898) | Frank DeRose
B032 Story of the Glittering Plain or the Land of Living Men (William Morris, 1894) | Chris Brown
B033 Hamlet (The Beggarstaffs (James Pryde and William Nicholson), 1894) | Davina Thackara
B034 La Revue Blanche (Pierre Bonnard, 1894) | Graham Twemlow
B035 Akzidenz-Grotesk (unknown, 1896) | Alison Barnes
B036 Scottish Musical Review (Charles Rennie Mackintosh,1896) | Véronique Vienne
B037 Jugend (various, 1896–1940) | Simon Bell
B038 Victor Bicycles (William H. Bradley, 1896) | Riikka Kuittinen
B039 Job Cigarette Papers (Alphonse Mucha, 1896 and 1898) | Liz McQuiston
B040 Simplicissimus (Thomas Theodor Heine et al, 1898–1944) | David Barringer
B041 Tropon: L’aliment le plus concentré (Henry van de Velde, 1898) | Graham Twemlow
B042 Michelin Man (Marius Rossillon, 1898) | Véronique Vienne
B043 Ver Sacrum (Alfred Roller et al, 1898–1903) | Graham Twemlow
B044 His Master’s Voice (Francis Barraud, 1899) | Phil Jones
B045 Fromme’s Kalendar (Koloman Moser, 1899) | Véronique Vienne

C [1900–1909]
C001 Combinaisons Ornamentales (Alphonse Mucha, Maurice Verneuil and Georges Auriol, c.1900) | Simon Bell
C002 Eckmannschrift (Otto Eckmann, 1900) | Emily McVarish
C003 Michelin Guide (André Michelin, 1900) | Véronique Vienne
C004 Franklin Gothic (Morris Fuller Benton, 1902) | Frederico Duarte
C005 Wiener Werkstätte (Josef Hoffmann and Koloman Moser, 1903) | Natalia Ilyin
C006 Perrier (St. John Harmsworth, 1903) | Sony Devabhktuni
C007 Secession 16. Ausstellung (Alfred Roller, 1903) | Graham Twemlow
C008 Citroën (André Citroën, 1903) | Véronique Vienne
C009 Doves Press Bible (Thomas James Cobden Sanderson and Edward Johnston, 1903–1905) | Caroline Archer
C010 Bayer (disputed, c.1904) | Ben Terrett
C011 Red Letter Shakespeare (Talwin Morris, 1904–1908) | Deborah Sutherland
C012 Priester (Lucian Bernhard, 1905) | Phil Jones
C013 Waschanstalt Zürich AG (Robert Hardmeyer, 1905) | Thomas Wilson
C014 Who Gets Your Money (“Ring of Power”) (John Campbell Cory, 1906) | Alan Rapp
C015 Die Fledermaus (Berthold Löffler, 1907) | Paul Shaw
C016 AEG (Peter Behrens, 1907) | Natalia Ilyin
C017 Also Sprach Zarathustra (Henry Van de Velde, 1908) | Carol Choi
C018 Confection Kehl (Ludwig Hohlwein, 1908) | Graham Twemlow
C019 Baumwollpflückerin (Oscar Kokoschka, 1908) | Riikka Kuittinen
C020 Seven-Segment Display (Frank W. Wood, 1908) | Amelia Black
C021 Zermatt Matterhorn (Emil Cardinaux, 1908) | Chris Brown
C022 Copyright (unknown, 1909) | Davina Thackara

D [1910–1919]
D001 Oxo (unknown, 1910) | Helena Michaelson
D002 Opel (Hans Rudi Erdt, 1911) | Simon Bell
D003 Insel-Bücherei (Anton Kippenberg and Gotthard de Beauclair, 1912) | Frederico Duarte
D004 Edel-Grotesk (Wagner & Schmidt, 1912–1914) | Jason Tselentis
D005 Olympic Rings (Pierre Frédy, Baron de Coubertin, 1913) | Riikka Kuittinen
D006 Crossword Puzzle (Arthur Wynne, 1913) | Amoret Tanner
D007 Lacerba (Giovanni Papini and Ardengo Soffici, 1913–1915) | Chris Brown
D008 Plantin (F.H. Pierpont, after Christopher Plantin, 1913) | Simon Bell
D009 Zang Tumb Tumb (Filippo Marinetti, 1914) | Alison Barnes
D010 Centaur (Bruce Rogers, 1914) | Michael Kelly
D011 Blast (Wyndham Lewis, 1914–1915) | Will Hill
D012 Batavier Lijn, Rotterdam-Londen (Bart van der Leck, 1916) | Line Hjorth Christensen
D013 Neue Jugend (John Heartfield, 1916–1917) | Helena Michaelson
D014 People’s Charity for German Prisoners of War and Civilian Internees (Ludwig Hohlwein, 1916) | Chris Brown
D015 De Stijl (Theo van Doesburg and Vilmos Huszár, 1917–1932) | Sony Devabhktuni
D016 Dada (Tristan Tzara, Marcel Janco and Francis Picabia, 1917–1920) | Véronique Vienne
D017 Typografia (various, 1918–1939) | Michael Kelly
D018 Il Pleut (Guillaume Apollinaire, 1918) | Véronique Vienne
D019 London Underground (Edward Johnston, 1918) | Graham Twemlow
D020 Shiseido (Shinzo Fukuda, 1918) | Carol Choi
D021 La Fin du Monde by Blaise Cendrars (Fernand Léger, 1919) | Mike Sheedy
D022 Flight (E.McKnight Kauffer, 1919) | Graham Twemlow

E [1920–1929]
E001 Pro Dva Kvadrata (El Lissitzky, 1920) | Deborah Sutherland
E002 National Socialist German Workers’ Party (unknown, 1920) | Simon Bell
E003 Broom (various, 1920–1924) | Simon Bell
E004 Cooper Black (Oswald Cooper, 1921) | Steve Heller
E005 Chanel (Gabrielle “Coco” Chanel, 1921) | Amelia Black, Riikka Kuittinen
E006 Bauhaus programmes (Laszlo Moholy-Nagy et al, 1922–1931) | Sony Devabhktuni, David Hyde, Paul Shaw, Graham Twemlow
E007 Dlya Golosa by Vladimir Mayakovsky (El Lissitzky, 1923) | Emily McVarish
E008 Hollywood Sign (unknown, 1923) | Aaron Seymour
E009 LEF and Novy LEF (Aleksandr Rodchenko, 1923–1925 and 1927–1929) | Mike Sheedy
E010 Pro Eto. Ei i mne (Aleksandr Rodchenko, 1923) | Helena Michaelson
E011 The Next Call (Hendrik Nicolaas Werkmann, 1923–1926) | Véronique Vienne
E012 Luchshih Sosok ne bilo i nyet (Aleksandr Rodchenko, 1923) | Helena Michaelson
E013 Lidantiu Faram (Ilia Zdanevich, 1923) | Emily McVarish
E014 Merz (Kurt Schwitters et al, 1923–1932) | Alison Barnes
E015 Banknote for The State Bank of Thuringia (Herbert Bayer, 1923) | Melanie Archer
E016 Time (various, 1923–present) | Eliza Williams
E017 Kino Glaz (Rodchenko, 1924) | Graham Twemlow
E018 Pelikan Ink (El Lissitzky, 1924) | Phil Jones
E019 Knigi (Aleksandr Rodchenko, 1924) | David Hyde
E020 Gebrauchsgraphik (various, 1924–1937) | Jason Tselentis
E021 Bochumer Verein (Max Burchartz, 1925) | Frederico Duarte
E022 Merz 14/15: Die Scheuche Märchen (Kurt Schwitters and Theo van Doesburg, 1925) | Phil Jones
E023 L’Intransigeant (A.M. Cassandre, 1925) | Graham Twemlow
E024 Elementare Typographie (Jan Tschichold, 1925) | Richard Doubleday
E025 Pierre Legrain Binding (Pierre Legrain, c. 1925 ) | Simon Bell
E026 Bayer Universal (Herbert Bayer, 1925) | Alison Barnes
E027 Die Kunstismen / Les Ismes De L’Art / The Isms of Art (El Lissitzky and Hans Arp, 1925) | Alan Rapp
E028 The New Yorker (Saul Steinberg, 1925–present) | Ina Saltz, Jody Boehnert
E029 Fanghuang by Lu Xun (Tao Yuan-quing, 1926) | Wendy Wong
E030 Kandinsky (Herbert Bayer, 1926) | Kimberly Elam
E031 Abeceda (Karel Teige, 1926) | Phil Jones
E032 US Route Shield (Frank F. Rogers er al, 1926) | Ben Terrett
E033 Kombinationsschrift (Josef Albers, 1926–1931) | Frank DeRose
E034 Breuer Metallmöbel (Herbert Bayer, 1927) | Will Hill
E035 Nord Express (A.M. Cassandre, 1927) | Graham Twemlow
E036 Kabel (Rudolf Koch, 1927) | Emily McVarish
E037 Depero Futurista (Fortunato Depero, 1927) | Davina Thackara, RIchard Weston
E038 Phoebus Palast (Jan Tschichold, 1927) | Richard Doubleday
E039 Futura (Paul Renner, 1927) | Alison Barnes
E040 Opel (Max Bittrof, 1927–1929) | Paul Shaw
E041 Berkel (Paul Schuitema, 1927–1932) | Toon Lauwen
E042 Dentifrices Gellé Frères (Jean Carlu, 1927) | Graham Twemlow
E043 Arts et Métiers Graphiques (various, 1927–1939) | Caroline Archer
E044 Gaba (Niklaus Stöcklin, 1927) | Thomas Wilson
E045 N.V. Nederlandsche Kabelfabriek 1927–1928 (Piet Zwart, 1927) | Mike Sheedy
E046 Simfonia Bolshogo Goroda (Georgii Stenberg and Vladimir Stenberg, 1928) | Mike Sheedy
E047 Labanotation (Rudolf von Laban, 1928) | Aaron Seymour
E048 Büro (Theo Ballmer, 1928) | Phil Jones
E049 Gill Sans (Eric Gill, 1928–1929) | Caroline Archer
E050 Die Neue Typographie (Jan Tschichold, 1928) | Richard Doubleday
E051 Chrysler (Ashley Havinden, 1928) | Steve Rigley
E052 5 Finger Hat Die Hand (John Heartfield, 1928) | Phil Jones
E053 Domus (Gio Ponti et al, 1928–present) | Véronique Vienne
E054 ZLOM by Konstantin Biebel (Karel Teige, 1928) | Krzystof Fijalkowski
E055 Modiano (Róbert Béreny, 1928) | Lawrence Zeegen
E056 Vanity Fair (Mehemed Fehmy Agha, 1929–1936) | Lawrence Zeegen
E057 You Can Be Sure of Shell (E. McKnight Kauffer, 1929–1939) | Graham Twemlow
E058 Die Neue Linie (Herbert Bayer and Laszlo Moholy-Nagy, 1929–1938) | Paul Shaw
E059 Foto-Auge (Jan Tschichold and Franz Roh, 1929) | Phil Jones
E060 Man with the Movie Camera (Georgii Stenberg and Vladimir Stenberg, 1929) | Liz McQuiston
E061 Broadway (Morris Fuller Benton, 1929) | Caroline Archer
E062 Vogue (Mehemed Fehmy Agha, Alexander Liberman et al, 1929–1956) | Véronique Vienne, Zoe Whitley

F [1930–1939]
F001 George Bernard Shaw Series (Ladislav Sutnar, 1930–1933) | Anonymous
F002 AIZ (John Heartfield, 1930–1938) | Krzystof Fijalkowski
F003 Advertising Arts (various, 1930–1939) | Lawrence Zeegen
F004 Mise en Page: the theory and practice of layout (Alfred Tolmer, 1930) | Anne Odling-Smee
F005 Fulfilled Plan, Great Work (Gustav Klutsis, 1930) | Catrin Morgan
F006 1P Papastratros (unknown, 1930s) | Simon Bell
F007 USSR in Construction (El Lissitsky and Aleksandr Rodchenko, 1930–1941) | Catrin Morgan
F008 Fortune (various, 1930–1962) | Kerry William Purcell
F009 NegerKunst (Max Bill, 1931) | Chris Brown
F010 Film: Serie Monografieën over Filmkunst (Piet Zwart, 1931–1938) | Phil Jones
F011 Zijeme (Ladislav Sutnar, 1931–1935) | Valerio Di Lucente
F012 Essay on Typography (Eric Gill, 1931) | Richard Weston
F013 London Underground Map (Henry C. Beck, 1931) | Nick Bell
F014 A.C. Documentos de Actividad Contemporánea (GATEPAC, 1931–1937) | Penny Creswell
F015 Internationale Ausstellung Kunst der Werbung (Max Burchartz, 1931) | Richard Weston
F016 Roningyo (Takashi Kono, 1931–1938 and 1947–1948) | Maggie Hohle
F017 DIN and FF DIN (unknown, 1931, 1980; Albert-Jan Pool, 1995) | Jason Tselentis
F018 Ausstellungen Walter Gropius, Rationelle Bebauungsweisen (Ernst Keller, 1931) | Laura Ayett
F019 Adolf der Übermensch schluckt Gold und redet Blech (John Heartfield, 1932) | Christopher Mount
F020 Futurismo (Enrico Prampolini, 1932–1944) | Mike Sheedy
F021 Vu (Alexander Liberman, 1932–1937) | Michel Frizot
F022 Dubo Dubon Dubonnet (A.M. Cassandre, 1932) | Véronique Vienne
F023 Wohnbedarf (Max Bill, 1932) | Michael Kelly
F024 Times New Roman (Stanley Morison and Victor Lardent, 1932) | Kerry William Purcell
F025 Licht (Alfred Willimann, 1932) | Thomas Wilson
F026 Esso (unknown1933) | Ben Terrett
F027 PM/A-D (various, 1934–1942) | Peter Wolf
F028 St. Moritz (Walter Herdeg, 1934) | Graham Twemlow
F029 Nippon (Nihon Kobo, 1934–1944) | Maggie Hohle
F030 Gebr. Fretz AG Zürich (Herbert Matter, 1934) | Phil Jones
F031 Olivetti Typewriter (Xanti Schwawinsky, 1934) | Peter Wolf
F032 10 Let Uzbekistana SSR (Aleksandr Rodchenko and Varvara Stepanova, 1934) | Catrin Morgan
F033 Harper’s Bazaar (Alexey Brodovitch, 1934–1958) | Kerry William Purcell
F034 Pontresina (Herbert Matter, 1935) | Kerry William Purcell
F035 Le Corbusier & Pierre Jeanneret: Oeuvre Complète (Max Bill, 1935–1939) | Justine Sambrook
F036 Facile by Paul Eluard (Guy Lévis-Mano and Man Ray, 1935) | Véronique Vienne
F037 All Roads Lead to Switzerland (Herbert Matter, 1935) | Kerry William Purcell
F038 Braun (unknown, 1935) | Katherine Gillieson
F039 Penguin Books (Edward Young, 1935) | Phil Baines
F040 Adrianol Emulsion (Herbert Bayer, 1935) | Peter Wolf
F041 International Picture Language (Otto Neurath, 1936) | Alan Rapp
F042 LIFE (various, 1936–2000) | Zoe Whitley
F043 Van Gogh (Béla Horovitz, 1936) | Penny Creswell
F044 Spratt’s (Max Field-Bush, 1936) | Kimberly Elam
F045 London A to Z (Phyllis Pearsall, 1936) | Caroline Archer
F046 Cubism and Abstract Art (Alfred H. Barr, Jr., 1936) | Maggie Hohle
F047 Typography (Robert Harling, 1936) | Richard Doubleday
F048 Peignot (A.M. Cassandre, 1937) | Steve Heller
F049 Rural Electrification Administration (Lester Beall, 1937) | Riikka Kuittinen
F050 Il Poema del Vestito di Latte (Bruno Munari, 1937) | Mike Sheedy
F051 Konstruktivisten (Jan Tschichold, 1937) | Richard Doubleday
F052 Mercedes-Benz (Gottlieb Daimler, 1937) | Anonymous
F053 St. Raphaël Quinquina (Charles Loupot, 1937–1960) | Véronique Vienne
F054 Match (unknown, 1938–1940) | Véronique Vienne
F055 Direction (Paul Rand, 1938–1945) | Michael Kelly
F056 Volkswagen (Franz Reimspiess, c. 1938) | Katherine Gillieson
F057 Arts & Architecture (various, 1938–1962) | Alissa Walker
F058 Het Boek van PTT (Piet Zwart, 1938) | Alston Purvis
F059 London Transport—Keeps London Going (Man Ray, 1938) | Graham Twemlow
F060 Wait! Count 15 slowly before moving in the Blackout. (G.R. Morris, 1939) | Mike Sheedy

G [1940–1949]
G001 View (Parker Tyler et al, 1940–1947) | Krzystof Fijalkowski
G002 New Classics (Alvin Lustig, 1940–1952) | Peter Wolf
G003 Ghost in the Underblows by Alfred Young Fisher (Alvin Lustig, 1940) | Michael Kelly
G004 Binaca (Niklaus Stöcklin, 1941) | Thomas Wilson
G005 Het Vlas (Bart van der Leck, 1941) | Simon Bell
G006 Sweet’s Files (Ladislav Sutnar, 1941–1960) | Simon Bell
G007 Lucky Strike (Raymond Loewy, 1942) | David Barringer
G008 Scope (Lester Beall, 1944–1951) | Peter Wolf
G009 Ballet (Alexey Brodovitch, 1945) | Mike Sheedy
G010 H.G. Knoll Associates (Alvin Lustig, 1945) | Peter Wolf
G011 Borzoi (Paul Rand, 1945) | Michael Kelly
G012 Pirelli (unknown, 1946) | Davina Thackara
G013 Radiation (Bill Ray, George Warlick, 1946) | Jody Boehnert
G014 Knoll Associates (Herbert Matter, 1946–1966) | Kerry William Purcell
G015 Thoughts on Design (Paul Rand, 1947) | Kerry William Purcell
G016 Herman Miller (Irving Harper, 1947) | Frederico Duarte, Riikka Kuittinen, Paul Shaw
G017 Gitanes (Max Ponty, 1947) | Amelia Black
G018 Seventeen (Cipe Pineles, 1947–1950) | Frank DeRose
G019 Wiederaufbau (Otl Aicher, 1947) | Michael Kelly
G020 Bauen + Wohnen (Richard Paul Lohse, 1947–1956) | Catrin Morgan
G021 Der Spiegel (various, 1947–present) | Daniel West
G022 Gran Premio dell’Autodromo (Max Huber, 1948) | Frederico Duarte
G023 Le Modulor (Le Corbusier, 1948) | Carol Choi
G024 Halag (Hermann Eidenbenz, 1948) | Mike Sheedy
G025 Stern (various, 1948–present) | Sony Devabhktuni
G026 Für das Alter (Carlo Vivarelli, 1949) | Chris Brown
G027 Zebra Crossing (unknown, 1949) | Daniel West
G028 Typographica (Herbert Spencer, 1949–1967) | Caroline Archer

H [1950–1959]
H001 Palatino (Hermann Zapf, 1950) | Will Hill
H002 Portfolio (Alexey Brodovitch and Frank Zachary, 1950–1951) | Kerry William Purcell
H003 Ovomaltine (Carlo L. Vivarelli, 1950s) | Will Hill
H004 Flair (Federico Pallavicini (Federico von Berzeviczy-Pallavicini), 1950–1954) | Penny Craswell
H005 CBS (William Golden, 1951) | Ina Saltz
H006 Interiors (Andy Warhol, 1951–1954) | Alissa Walker
H007 The Financial Times (Abram Games, 1951–1959) | Graham Twemlow
H008 NIE! (Tadeusz Trepkowski, 1952) | Steve Rigley
H009 Watch that Child! (Josef Müller-Brockmann, 1953) | David Hyde
H010 She’s Got to Go Out to Get Woman’s Day (Gene Federico, 1953) | Phil Jones
H011 Pause—Trink Coca-Cola (Herbert Leupin, 1953) | Riikka Kuittinen
H012 Idea (various, 1953–present) | Maggie Hohle
H013 Sheltered Weaklings—Japan (Takeshi Kono, 1953) | Carol Choi
H014 RCA (Paul Rand, 1954) | Mike Sheedy
H015 New Haven Railroad (Herbert Matter, 1954) | Frederico Duarte
H016 Univers (Adrian Frutiger, 1954–1957) | Jason Tselentis
H017 Hayashi-Mori (Ryuichi Yamisharo, 1955) | Ory Bartal
H018 Man with the Golden Arm (Saul Bass, 1955) | Jason Tselentis
H019 Stadt Theater (Armin Hofmann, 1955–1967) | Richard Weston
H020 Beethoven (Josef Müller-Brockmann, 1955) | Kerry William Purcell
H021 Courier (Howard Kettler, 1955) | Alison Barnes
H022 Olivetti  (Giovanni Pintori, 1956) | Peter Wolf
H023 Magnetic Ink Character Recognition (Stanford Research Institute, 1956) | Caroline Archer
H024 Design (Ken Garland, 1956–1962) | Lawrence Zeegen
H025 IBM (Paul Rand, 1956–1991) | Laura Ayett
H026 Schiff nach Europa by Markus Kutter (Karl Gerstner, 1957) | Melanie Archer
H027 Musica Viva (Josef Müller-Brockmann, 1957–1972) | Kerry William Purcell
H028 Pepsi-Cola World (Robert Brownjohn et al, 1957–1959) | Alissa Walker
H029 Mazetti (Olle Eksell, 1957) | Bryan Clark
H030 Nikon Camera (Yusaku Kamekura, 1957) | Chris Brown
H031 Danese (Franco Meneguzzo, 1957) | Penny Craswell
H032 Push Pin Graphic (Seymour Chwast et al, 1957–1980) | Véronique Vienne
H033 Campaign for Nuclear Disarmament (Gerald Holtom, 1958) | Liz McQuiston
H034 Optima (Hermann Zapf, 1958) | Ina Saltz
H035 Die Zeitung (Emil Ruder, 1958) | Chris Brown
H036 Vertigo (Saul Bass, 1958) | Justine Sambrook
H037 Ulm (Anthony Froshaug and Tomás Gonda, 1958–1968) | Valerio Di Lucente
H038 Form (John Melin and Anders Österlin, 1959–1961) | Riikka Kuittinen
H039 Anatomy of a Murder (Saul Bass, 1959) | Jason Tselentis
H040 Think Small (Helmut Krone, 1959) | Nick Bell
H041 World Graphic Design Exhibition (Ikko Tanaka, 1959) | Jae Young Lee
H042 Rheinbrücke (Karl Gerstner, 1959) | Frank DeRose
H043 Ty i Ja (Roman Cieslewicz, 1959–1962) | Michael Kelly
H044 Observations (Alexey Brodovitch and Richard Avedon, 1959) | Mark Braddock
H045 North by Northwest (Saul Bass, 1959) | Anonymous
H046 Twen (Willy Fleckhaus, 1959–1971) | Phil Jones

I [1960–1969]
I001 Wasser (Siegfried Odermatt, 1960) | Frank DeRose
I002 Westinghouse (Paul Rand, 1960) | Frederico Duarte
I003 McGraw-Hill Paperbacks (Rudolph de Harak, 1960s) | Melanie Archer
I004 Coldene (Papert Koenig Lois, 1960) | Peter Wolf
I005 Punt e Mes (Armando Testa, 1960) | Valerio Di Lucente
I006 Canadian National Railway (Allan Fleming et al, 1960) | Paul Shaw
I007 The Graphic Artist and His Design Problems (Josef Müller-Brockmann, 1961) | Katherine Gillieson
I008 American Broadcasting Company (ABC) (Paul Rand, 1961) | Stephanie Goldstein
I009 Helvetica (Edouard Hoffmann and Max Miedinger, 1961) | Jason Tselentis
I010 Chase Manhattan Bank (Ivan Chermayeff, 1961) | Anne Odling-Smee
I011 Show (Henry Wolf and Sam Antupit, 1961–1964) | Véronique Vienne
I012 Pirelli Slippers (Fletcher/Forbes/Gill, 1962) | Phil Jones
I013 McDonald’s (Jim Schindler, 1962) | David Barringer
I014 Programme Entwerfen (Karl Gerstner, 1962) | Paul Shaw
I015 Eros (Herb Lubalin, 1962) | Steve Heller
I016 Moderna Museet (John Melin and Anders Österlin, 1962) | David Hyde
I017 Lufthansa (Otl Aicher et al, 1962–1964) | Kerry William Purcell
I018 Esquire (George Lois, 1962–1972) | Ina Saltz
I019 KLM (F.H.K. Henrion, 1963) | Toon Lauwen
I020 Wilhelm Tell (Armin Hofmann, 1963) | Phil Jones
I021 From Russia with Love (Robert Brownjohn, 1963) | Frank DeRose
I022 Yves Saint Laurent (A.M. Cassandre, 1963) | Helena Michaelson
I023 Dwie Strony Medula (Waldemar Swierzy, 1963) | Helena Michaelson
I024 Campari (Bruno Munari, 1960) | Valerio Di Lucente
I025 Wozzeck (Jan Lenica, 1964) | Jody Boehnert
I026 La Cantatrice Chauve by Eugène Ionesco (Robert Massin, 1964) | Jason Tselentis
I027 1964 Tokyo Olympics (Yusaku Kamekura and Masaru Katsumi, 1964) | Richard Doubleday
I028 Woolmark (Franco Grignani, 1964) | Natalia Ilyin
I029 4th International Biennial Exhibition of Prints in Tokyo (Kiyoshi Awazu, 1964) | Maggie Hohle
I030 MoMA (Ivan Chermayeff, Matthew Carter, 1964) | Michael Kelly
I031 Grafisk Revy (Helmut Schmid, 1964–1966) | Simon Bell
I032 You don’t have to be Jewish to love Levy’s (Doyle Dane Bernbach, 1965) | Frederico Duarte
I033 Nova (Harri Peccinotti et al, 1965–1975) | Zoe Whitley
I034 Tadanoori Yokoo: Having Reached a Climax at the Age of 29, I was [sic] Dead (Tadanoori Yokoo, 1965) | Ory Bartal
I035 Mobil (Ivan Chermayeff and Tom Geismar, 1965) | Nick Bell
I036 Plastics Today (Colin Forbes, 1965) | Caroline Archer
I037 Asahi Stiny Beer (Kazumasa Nagai, 1964 ) | Ory Bartal
I038 n + m (Erwin Poell, 1965–1972) | Laura Ayett
I039 Munich Olympics Games  (Otl Aicher et al, 1966–1972) | Richard Doubleday
I040 New York Subway Sign System and Map (Massimo Vignelli and Bob Noorda, 1966–1972) | Jason Tselentis
I041 OCR—A and B (Adrian Frutiger, 1966 and 1968) | David Hyde
I042 Sabon (Jan Tschichold, 1967) | Ina Saltz
I043 The Medium is the Massage (Quentin Fiore and Marshall McLuhan, 1967) | Jason Tselentis
I044 The Beatles—Sgt. Pepper’s Lonely Hearts Club Band (Peter Blake and Jann Haworth, 1967) | Steve Heller
I045 Bally (Bernard Villemot, 1967–1989) | Graham Twemlow
I046 Velvet Underground & Nico (Andy Warhol, 1967) | Riikka Kuittinen
I047 Black Power / White Power (Tomi Ungerer, 1967) | Zoe Whitley
I048 Typographie (Emil Ruder, 1967) | Steve Rigley
I049 Oz (Martin Sharp, 1967–1973) | Caroline Archer
I050 Knoll (Massimo Vignelli, 1967) | Paul Shaw
I051 New Alphabet (Wim Crouwel, 1967) | Jason Tselentis
I052 Rolling Stone (various, 1967–1982) | Ina Saltz
I053 Vormgevers (Wim Crouwel, 1968) | Katherine Gillieson
I054 Mexico City Olympics 1968 (Lance Wyman, Peter Murdoch et al, 1968) | Amelia Black
I055 Frutiger (Adrian Frutiger, 1968) | Alison Barnes
I056 Day of the Heroic Guerilla (Elena Serrano, 1968) | Thomas Wilson
I057 Avant Garde (Herb Lubalin, 1968–1971) | Ina Saltz
I058 Atelier Populaire (Atelier Populaire, 1968) | Zoe Whitley
I059 Whole Earth Catalog: Access to Tools (Stewart Brand, 1968–1975) | Liz McQuiston
I060 Valentine (Milton Glaser, 1969) | Véronique Vienne
I061 La Biennale di Venezia (A.G. Fronzoni, 1969) | Penny Craswell
I062 Kunst der sechziger Jahre (Wolf Vostell, 1969–1971) | Laura Ayett
I063 Centre de Création Industrielle (Jean Widmer, 1969–1972) | Simon Bell
I064 Interview (Andy Warhol and Richard Bernstein, 1969–1987) | Véronique Vienne

J [1970–1979]
J001 Claes Oldenburg (Ivan Chermayeff and Tom Geismar, 1970) | Mike Sheedy
J002 Recycling (Gary Anderson, 1970) | Daniel West
J003 Avalanche (Willoughby Sharp, 1970–1976) | Valerio Di Lucente
J004 Nike (Carolyn Davidson, 1971) | Jason Tselentis
J005 The Rolling Stones (John Pasche, 1971) | Riikka Kuittinen
J006 Shell (Raymond Loewy, 1971) | Carol Choi
J007 Typographic Process (Wolfgang Weingart et al, 1971–1974) | Michael Kelly
J008 Renault (Victor Vasarely, 1972) | Lawrence Zeegen
J009 Adidas (various, 1972) | Carol Choi
J010 Kieler Woche (Rolf Müller, 1972) | Kimberly Elam
J011 Universal Product Code (George J. Laurer, 1973) | Melanie Archer
J012 U&lc (Herb Lubalin, Aaron Burns and Ed Rondthaler, 1973–1999) | Frank DeRose
J013 New Music Media, New Magic Media (Koichi Sato, 1974) | Carol Choi
J014 Deutsche Bank (Anton Stankowski and Karl Duschek, 1974) | Daniel West
J015 Shigeo Fukuda (Shigeo Fukuda, 1975) | Kimberly Elam
J016 Swiss Federal Railways (Josef Müller-Brockmann, 1975) | Valerio Di Lucente
J017 London Zoo (Abram Games, 1975) | Michael Kelly
J018 Jazz (Niklaus Troxler, 1975–present) | Frank DeRose
J019 Demos (Gerard Unger, 1975) | Jason Tselentis
J020 Apple (Rob Janoff, 1976) | Ina Saltz
J021 S. Fischer-Verlag (Günter Rambow, 1976–1979) | Richard Doubleday
J022 ERCO (Otl Aicher, 1976) | Amelia Black
J023 Genealogy of Pop/Rock Music (Reebee Garofalo and Damon Rarey, 1977) | Jody Boehnert
J024 3M (Siegel + Gale, 1977) | Máire Cox
J025 Sex Pistols—God Save the Queen (Jamie Reid, 1977) | Christopher Mount
J026 I heart NY (Milton Glaser, 1977) | Steve Heller
J027 Bell Centennial (Matthew Carter, 1978) | Jason Tselentis
J028 Swissair (Karl Gerstner, 1978) | Sony Devabhktuni
J029 Women of the Revolution (Morteza Momayez, c. 1979) | Simon Bell
J030 Joy Division—Unknown Pleasures (Peter Saville, 1979) | Riikka Kuittinen

K [1980–1989]
K001 Absolut Vodka (TBWA, 1980 to present) | Zoe Whitley
K002 I-D magazine (Terry Jones et al, 1980–present) | Teal Triggs
K003 Dutch Banknotes (R.D.E. Oxenaar and Hans Kruit, 1981–1985) | Toon Lauwen
K004 The Face (Neville Brody, 1981–1986) | Riikka Kuittinen
K005 Expo ’85 (Takenobu Igarashi, 1982) | Anonymous
K006 Faber & Faber (John McConnell, 1982) | Eliza Williams
K007 Benetton (Oliviero Toscani, 1982–2000) | Justine Sambrook
K008 Grapus (Grapus, 1982) | Véronique Vienne
K009 Hiroshima Appeals (Yusaku Kamekura, 1983) | Maggie Hohle
K010 Original Macintosh Icons (Susan Kare, 1984) | Nick Bell
K011 Cycle of films by Jean-Luc Godard (Werner Jeker, 1984) | Penny Craswell
K012 Musée d’Orsay (Bruno Monguzzi and jean Widmer, 1984) | Gina Lovett
K013 Emigre (Rudy VanderLans and Zuzana Licko, 1984–2005) | Jason Tselentis
K014 Yale University Press (Paul Rand, 1985) | Michael Kelly
K015 Barnes Glurtzang (Anthon Beeke, 1985–1995) | Toon Lauwen
K016 Swiss Passport (Fritz Gottschalk, 1985) | Amoret Tanner
K017 HQ (High Quality) (Rolf Müller, 1985–1988) | Penny Craswell
K018 Swift (Gerard Unger, 1985) | Jason Tselentis
K019 IQ (Uwe Loesch, 1986) | Carol Choi
K020 Octavo (Mark Holt, Hamish Muir and Simon Johnston, 1986–1992) | Jason Tselentis
K021 Design Process Auto (Pierre Mendell, 1986) | Thomas Wilson
K022 The Economist (Abbott Mead Vickers BBDO, 1986–2006) | Gina Lovett
K023 Rolling Stone (Fred Woodward, 1987–2001) | Ina Saltz
K024 Avenir (Adrian Frutiger, 1988) | Jason Tselentis
K025 Guardian (David Hillman, 1988–2006) | Justine Sambrook
K026 Rotis (Otl Aicher, 1988) | Jason Tselentis
K027 V&A  (Alan Fletcher, 1989) | Caroline Archer
K028 Beach Culture (David Carson, 1989–1992) | Steve Heller
K029 Trajan (Carol Twombly, 1989) | Jason Tselentis
K030 CinemAfrica (Ralph Schraivogel, 1989–2006) | Jason Tselentis
K031 Workshop: Ys for Men (Yasuhiro Sawada, 1989) | Maggie Hohle
K032 Cranbrook: The Graduate Program in Design (Katherine McCoy, 1989) | Chris Brown

L [1990–1999]
L001 OASE Journal for Architecture (Karel Martens, 1990–present) | Toon Lauwen
L002 Form + Zweck (Cyan, 1991–1995) | Helena Michaelson
L003 Colors (Tibor Kalman, 1991–1995) | Véronique Vienne
L004 New York Times Op-Ed  (Mirko Ilic, 1992–present) | Frank DeRose
L005 Harper’s Bazaar (Fabien Baron, Alexey Brodovitch, 1992–1995, 1934–1958) | Laetitia Wolf
L006 Lexicon (Bram de Does, 1992) | Jason Tselentis
L007 Übergriff (Julia Hasting et al, 1992) | Helena Michaelson
L008 Gulliver (Gerard Unger, 1993) | Jason Tselentis
L009 Tentaciones (Fernando Gutiérrez, 1993–present) | Penny Craswell
L010 The Art Book (Alan Fletcher, 1994) | Penny Craswell
L011 Thesis (Lucas de Groot , 1994) | Jason Tselentis
L012 Big Magazine (Vince Frost, 1994–1998) | Richard Weston
L013 Found Font (Paul Elliman, 1999–present) | Phil Jones
L014 S,M, L, XL by Rem Koolhaas (Bruce Mau, 1995) | Katherine Gillieson
L015 Public Theater (Paula Scher, 1995) | Frederico Duarte
L016 Baseline (Mike Daines, Hans Dieter Reichart and Veronika Reichert, 1995–present) | Richard Doubleday
L017 Swiss Franc Banknotes (Jörg Zintzmeyer, 1995–1998) | Jody Boehnert
L018 Thinkbook (Irma Boom, 1996) | Véronique Vienne
L019 Mrs. Eaves (Zuzana Licko, 1996) | Michael Kelly
L020 Hokusetsu (Ken Miki & Associates, 1996) | Maggie Hohle
L021 Georgia (Matthew Carter and Thomas Rickner, 1996) | Simon Daniels
L022 IdcN (Koichi Saito, 1996) | Eliza Williams
L023 Verdana (Matthew Carter and Thomas Rickner, 1996) | Simon Daniels
L024 Spiritualized—Ladies and Gentlemen We Are Floating in Space (Mark Farrow, 1997) | Carol Choi
L025 Typoundso (Hans-Rudolf Lutz, 1997) | Penny Craswell
L026 Re-Magazine (Jop van Bennekom, 1997–2004) | Penny Craswell
L027 Miller (Matthew Carter, 1997) | Jason Tselentis
L028 Chairman Rolf Fehlbaum (TIbor Kalman, 1997) | Simon Bell
L029 Kindheit ist kein Kinderspiel (Alain Le Quernec, 1998) | Simon Bell
L030 Timothy McSweeney’s Quarterly Concern (David Eggers et al, 1998 to present) |Deborah Sutherland
L031 Yale School of Architecture (Michael Bierut, 1998–present) | Ina Saltz
L032 Othello (Gunter Rambow, 1999) | Richard Doubleday
L033 Visionaire 27—Movement (Peter Saville, 1999) | Frederico Duarte
L034 AIGA Detroit lecture (Stefan Sagmeister, 1999) | Kevin Finn
L035 Stealing Beauty (Graphic Thought Facility, 1999) | Phil Jones
L036 Brand Eins (Mike Meiré, 1999–present) | Penny Craswell

M [2000–2009]
M001 Gotham (Jonathan Hoefler and Tobias Frere-Jones, 2000) | Jason Tselentis
M002 Common Worhip: Services and Prayers for the Church of England (Derek Birdsall and John Morgan, 2000) | Caroline Archer
M003 Dot Dot Dot (Stuart Bailey, Peter Bilak and David Reinfurt, 2000–2011) | Katherine Gillieson
M004 Printing at the Edge of the World (Andrew Blauvelt and Santiago Piedrafita, 2001) | Helena Michaelson
M005 The Alphabet (Michaël Amzalag and Mathias Augustyniak, 2001) | Gina Lovett
M006 The Art of Looking Sideways (Alan Fletcher, 2001) | Phil Jones
M007 Rain (Catherine Zask, 2001) | Mike Sheedy
M008 Courier Sans (James Goggin, 2001) | Jason Tselentis
M009 Andy Warhol Catalogue Raisonné (Julia Hasting, 2002, 2005 and 2008) | Penny Craswell
M010 Arnhem (Fred Smeijers, 2002) | Jason Tselentis
M011 Museum Boijmans Beuningen (Armand Mevis, Linda van Deursen and Radim Pesko, 2003) | Penny Craswell
M012 VideoEx (Martin Woodtli, 2003, 2008, 2010) | Penny Craswell
M013 Persian Type and Typography (Reza Abedini, 2003) | Kevin Finn
M014 Beauty and the Book (Julia Born, 2004) | Valerio Di Lucente
M015 The/Le Garage (Graphic Thought Facility, 2004) | Simon Bell
M016 Akkurat (Laurenz Brunner, 2004) | Penny Craswell
M017 Beauty and the Beast (Frith Kerr and Amelia Noble, 2004–2005) | Penny Craswell
M018 Great Ideas (David Pearson et al, 2004–2008) | Richard Weston
M019 A325 (Catalogtree, 2005–2006) | Penny Craswell
M020 Established & Sons (MadeThought, 2005–2007) | Simon Bell
M021 Metropolitan World Atlas (Joost Grootens, 2005) | Melanie Archer
M022 Beck—The Information (Big Active, 2005) | Krzystof Fijalkowski
M023 21st Quran National Festival for Students (Iman Raad, 2006) | Laura Ayett
M024 Designing Design (Kenya Haru, 2007) | Penny Craswell
M025 Lettera (Kobi Benezri, 2008) | Jason Tselentis
M026 Obama—Progress/Hope (Shepherd Fairey, 2008) | Graham Twemlow
M027 Replica (Norm, 2008) | Penny Craswell

N [2010–present]
N001 WERK No. 17: Eley Kishimoto (Theseus Chan, 2010) | Penny Craswell
N002 M/MINK (Michaël Amzalag and Mathias Augustyniak, 2010) | Penny Craswell
N003 Hella Jongerius: Misfit (Irma Boom, 2010) | Penny Craswell
N004 SALT (Project Projects, 2011–present) | Penny Craswell
N005 100 Notes–100 Thoughts (LeftLoft, 2011-2012) | Michael Kelly