Paul Shaw and Jan Conradi: A Conversation about Design and the New York City Subway System
Wednesday, 11 May 2011
Unimark International, formed in 1965, was a new kind of design ﬁrm, one that sought to wed American marketing know-how with European modernist design. Over the course of a decade it transformed graphic design and corporate identity, creating a new paradigm of how design and business worked together. Among its major clients was the New York City Transit Authority for whom it created a new subway sign system between 1966 and 1970 and the system’s first schematic map in 1972. Jan Conradi, author of Unimark: The Design of Business and the Business of Design;, and Paul Shaw, author of Helvetica and the New York City Subway System will discuss modern design, sign systems, the New York City subway and, of course, Helvetica. For details visit Strand Bookstore.