Video View: Helvetica and the New York City Subway System Signage

Last February—with the assistance of Abby Goldstein and Jan Conradi—I organized Navigating the Labyrinth: Unimark International and the New York City Subway System for AIGA New York. The event was a sequel to my book on the history of Helvetica in the subway system and a celebration of the 40th anniversary of the publication of the New York City Transit Authority Graphics Standards manual designed by Massimo Vignelli of Unimark. The event, co-moderated by Jan and myself with a panel consisting of Vignelli, Michael Hertz, Peter Joseph, Doris Halle, Lance Wyman and Tom Geismar, was sold out. It was a remarkable evening, culminating in questions from the floor from John Montemarano, the current head of the MTA Graphics Unit, for Vignelli that had the crowd in uproarious laughter. If you missed the event in February and wondered what all the fuss was about on other blogs you now have a chance to catch up. The evening is available for viewing as a video.