The Definitive Dwiggins no. 3 addendum to an addendum continued—The Significance of the “Memento of a Catalogue Clinic”
“A Memento of a Catalogue Clinic” is more than an amusing illustration by W.A. Dwiggins. It is a key document in understanding the transformation of American printing in the first two decades of the 20th century as well as the growth of Dwiggins himself from a commercial artist to a graphic designer.
The catalogue clinic was sponsored by The Society of Printers, an organization founded in 1905 as part of the spread of the English Arts & Crafts movement. It was …