The Rchive no. 3—Neon
Neon R from LIQUORS (Riverside Liquor, 2746 Broadway, New York City), 1955
It has been far too long since I added an image to the Rchive. This neon R from the Manhattan Valley neighborhood of New York City dates from 1955 according to the authoritative New York Neon by Thomas Rinaldi (W.W. Norton & Company, 2012; p. 104). Liquor stores are one of the best places to see neon signs. But most are predictable: sans serif in the interwar manner …
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