From the Archives no. 8: The New Typography Hits a Speed Bump in the United States
This editorial from Vanity Fair is a small but telling indication of the difficulty that the new typography had in gaining a toe-hold in America in the late 1920s and 1930s. When the anonymous author refers to the “new typography” he is probably speaking of die neue Typographie of Jan Tschichold et al in mind, but it is not entirely clear since he mentions it as having started c.1920 and associates it with advertising. Many design observers in the late …
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